we love what we do
Financial protection and compassion with aloha

Elite-VB is Hawaii’s sole “Voluntary Benefit Broker”.  Our agency is committed to employers and benefit brokers state-wide to enhance their benefit plan with highly affordable employee-owned programs with zero additional cost to the bottom line.

We believe that the three hallmarks of successful voluntary benefits programs are that they meet a relevant need for employees and their families, that they are affordable, and that they are easy for both the employer and employee to administer.  And all of this works because the products and processes are fully aligned with the needs of our customers.  It’s impossible to separate the products we market from the processes that support them.  And the events of 2020 underscore how important our products and processes are to one another.

 Elite-VB in partnership with VB@Work (out of Atlanta) brings cutting edge products, slick enrollment and technology solutions and access to the some of the highest “guaranteed issue” programs in the nation.  With the experience of over 65 years of the voluntary benefit management and agency ownership, we love what we do!  Experience, creativity, and amazing solutions wrapped up in Aloha…let’s learn more

Voluntary benefits

We’ve been “Voluntary Evangelists” before it became popular (For Pamela, it’s been since 1995) and now the experts have spoken. In 2021, employee-paid benefits are no longer “nice to have” but critical for a savvy organization have in place to attract and retain quality employees.  

Employee stress is high, employers are trying to do more with the same or less in their benefit budget and never before has DISABILITY, LIFE and CRITICAL ILLNESS plans and more been more popular and appealing to staff.  Over 80% of employees would participate in one or more of these benefits, when presented properly at the workplace.  Let’s learn more…


Employee-paid benefits don’t “SELL THEMSELVES”.  Pamela believes strongly that there are FOUR components to ensure a successful voluntary benefit program that are built on a belief that all enrollment designs should be SIMPLE, MODERN and PERSONAL:

Explain the NEED:  What is the risk of disability?  What is the risk of cancer?  Did you know that cardiovascular disease is the #1 killer in Hawaii?  Let’s lay a foundation for WHY your employees might consider an accident, disability or critical plan FIRST before presenting the benefit.  Let's learn more...



Very few brokers of HR teams have the staff to give each employee the time and attention they need to adequately understand and enroll in voluntary benefits (let alone ALL of your benefits).  The partnership with VB@Work means our clients have access to three of the top enrollment platforms in the nation, and the powerhouse of an enrollment firm that communicate and enrolls over $10 million in voluntary annually.  This means we can provide onsite or call center enrollment of core, ancillary and voluntary benefits so that all employees are well educated on their choices.  We have the experience and back-office “engine” to handle an enrollment of any size – whether you have 50 employees of 10,000.  Let’s learn more…


Did you know?

Great Voluntary Benefit brokers know that a happy client BEGINS with an “initial” successful enrollment. But that’s just where a great voluntary benefit program begins.  The relationship with our company continues with new hires treated as special as they are, with invoices correct (and if not, we are a phone call or e-mail away), claims support, and annual Open Enrollments that bring renewed excitement about the benefit offering and potentially new products/services.  Pamela’s first client in 2002 was still with her in 2020, which clearly indicates that great vendor partnerships begin…and continue…with great service.